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Gulp! Alive! baits are the best alternative to live bait ever produced. These baits are pre-soaked in a powerful attractant, letting you do the catching part effortlessly. Put the bait back in the bucket to recharge its effectiveness. You don't have to deal with the hassle of live bait anymore - try Gulp! Alive! and fish the revolution.
Find all the lures that Reef & Reel carries online and instore.
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